Top 5 Online Marketing Courses for the Esports Industry

In 2023, the Esports industry is estimated to be worth around $1.66 Billion, Up from 1.38 billion U.S. dollars in 2022. With an ever-growing market value and explosive growth in popularity, many professionals are flocking to the Esports industry to make a career for themselves. If you’re a gamer looking to get into the Esports Industry, marketing may just be the perfect division to get into, so, without further ado, here are our Top 5 Online Marketing Courses for the Esports Industry.

Do you need a degree in marketing to get into the Esports industry?

Short Answer: No, you do not need a marketing degree for Esports Marketing.

As we’ve seen in the past 5-10 years, the necessity for a degree has slowly begun to fade, meaning that actually, a degree isn’t a hard barrier to entry for a lot of professional jobs, and Marketing is no different. This makes Esports Marketing a really great option for social media-loving gamers who want to turn their passion into a career.

We’ve observed that the gaming industry in general is actually a lot more relaxed with barriers to entry – Many jobs suggest a degree or relative experience, which means it’s very easy to get your foot in the door.

You can even start volunteering with Esport organisations in their Social Media department to make contacts and gain experience, meaning you will receive more flexibility with your organisation until you take a paid-level position.

What is Marketing in the Esports Industry?

Just like all other industries and niches, marketing can be a broad term, leaving you dealing with quite a few responsibilities in your day-to-day job, including:

• Social media interaction
• Social media calendars
• Coordinating advertisements
• Manage CPC (Cost-per-click) ad campaigns.
• General Advertising strategy

Typically, in smaller Esport organisations, Marketing teams are the glue between their customers, design teams and stakeholders, which gives you great exposure to all aspects of the industry.

Top 5 Esports Marketing Courses

Now that you understand what the role of a marketing manager entails, you can see our top list of courses to hone your skills in the industry.

Reforge’s Marketing Strategy

Esports is one of the fastest-growing industries, with global revenues projected to surpass $2 billion in 2024. As esports grows, so does the need for effective marketing strategies tailored to this unique industry. Reforge offers an Esports Marketing course that provides valuable insights into marketing in the esports world.

The course is led by John Yunker, CMO of Cloud9, one of the most successful esports organizations. With his decade of experience in esports, Yunker provides unique perspectives into esports fan engagement, sponsorship, merchandising, and more.

The course dives into case studies of top esports organizations like Cloud9, Team Liquid, and 100 Thieves. You’ll learn their strategies around branding, social media, partnerships, and content creation. Hands-on exercises allow you to apply these learnings to develop a marketing plan for an esports organization.

Key topics covered include:

• Esports fan engagement and community building
• Sponsorship strategies and activation
• Merchandising and licensing
• Esports events and tournaments
• Live streaming and content creation
• Measuring ROI and analytics

Ideal for both esports marketing professionals and those looking to break into the industry, this course provides the cutting-edge knowledge needed to succeed. The $1995 annual membership fee also grants access to Reforge’s full course library.

With esports viewership exploding, the need for strategic marketing is vital. Reforge’s Esports Marketing course offers the perfect blend of insights and hands-on training to master marketing in this fast-paced industry.

ClickMinded Digital Marketing Course

ClickMinded’s comprehensive Esports Marketing Course provides the playbook for marketing success in esports. The expert-led curriculum offers unparalleled training tailored specifically to this exciting industry.

Through six in-depth modules, you’ll learn how to:

• Cultivate loyal online communities and maximize fan engagement
• Forge lucrative brand sponsorships and activations
• Produce winning content strategies across key platforms
• Leverage influencers and streamers for reach
• Promote tournaments and events to drive viewership
• Analyze data and metrics to optimize campaigns

Instructors include veteran esports marketers from Cloud9, Team Liquid, DreamHack, and beyond. Their real-world insights and case studies provide proven strategies to apply immediately.

Valued at thousands, you can access the full course bundle for only $1997. That’s an immense savings versus individual module costs. A verified certificate confirms your new skills.

As esports explodes, marketing expertise is imperative to succeed. Let ClickMinded provide the specialized training and knowledge to propel your esports marketing career. Claim your edge with the industry’s top minds.

Alison Free Diploma in E-Business

Master Digital Marketing on the World’s Leading Online Learning Platform

With over 20 million learners worldwide, Alison offers an immense library of over 3,000 courses. One popular course helps you master critical digital marketing skills for e-business success.

In this comprehensive program, you’ll learn to implement strategies to design, edit, and track high-converting websites. The focus is on reaching your target audience to effectively promote products and services online.

Through concrete lessons, you’ll become proficient in top Google tools including:

• Google Analytics – Track and analyze site traffic and performance
• Google AdWords – Create targeted pay-per-click ad campaigns
• Google AdSense – Monetize website content
• Google Webmaster – Optimize sites for search engine visibility

With over 3.5 million graduates, Alison has a proven track record for skill-building. This course provides the knowledge to thrive with Google’s marketing solutions.

You’ll join 20 million learners on the world’s top online learning platform. Gain skills to drive online success and add a prestigious certification to your resume. Alison gives you the digital marketing toolkit to excel in e-business.

Hubspot Academy Email Marketing Certification Course: Get Certified in Email Marketing

Become an Email Marketing Master with HubSpot Academy

Want to grow your business and career through email marketing? HubSpot Academy’s free Email Certification Course provides comprehensive training to become an email expert.

The practical 3-hour program teaches you to create high-converting email campaigns from scratch. You’ll learn to build an audience, craft compelling messages, and forge lasting connections with customers.

Key topics include:

• Developing an effective email marketing strategy
• Designing and optimizing emails for opens and clicks
• Writing subject lines that drive engagement
• Automating emails with workflows
• Getting started with HubSpot’s free email tool

With flexible online lessons, you can complete the course on your schedule. And you’ll finish with real-world skills to succeed in email marketing.

HubSpot Academy offers in-depth training for free. Take your email marketing to the next level and obtain a highly valuable certification. The course provides the knowledge to master email, engage your audience, and grow your business.

Google Digital Garage Fundamentals of Digital Marketing

Launch Your Digital Marketing Career with Google’s Comprehensive Training

Looking to break into digital marketing? Google’s Fundamentals of Digital Marketing course provides the perfect introduction. The free 40-hour program offers step-by-step training tailored specifically for beginners.

Through 26 modules, you’ll gain a well-rounded foundation covering topics like:

• Analytics and data-driven insights
• Search engine optimization
• Social media marketing
• Mobile marketing
• Email and paid advertising
• Ecommerce and more

The course platform and lessons are designed for an optimal learning experience. Industry trainers present concepts in an accessible, easy-to-follow manner.

Upon completing all modules, you take a final exam. Passing earns you a certificate directly from Google to highlight new skills.

With flexible online learning, anyone can fit the course into their schedule. It’s the ideal starting point to launch your digital marketing career. Gain an in-demand certification and skills from the world’s top technology company.