How To Grow Your Channel Beyond YouTube

05 September 2023

Published: 5th September 3:15PM

Hey there, content creators! YouTube is a fantastic platform to share your passion, but it’s not the only stage in town. In this article, we’ll dive into the exciting world of expanding your channel to other platforms. It’s like taking your show on the road, reaching new audiences, and growing your online presence.

Why Expand Beyond YouTube?

Diversify Your Audience

Each platform has its unique audience. By expanding to others, you can connect with viewers who might not be on YouTube.

Increase Your Reach

Different platforms have different algorithms and recommendation systems. Expanding can increase your content’s visibility.

Protect Against Changes

YouTube’s rules and algorithms can change. Having a presence on other platforms provides a safety net.

Choosing the Right Platforms

1. Instagram

Instagram Logo

Ideal for visual content and short video clips. Great for showcasing behind-the-scenes content.

2. TikTok

Perfect for short, creative, and engaging videos. Ideal for trending challenges and catchy music.

Tiktok Logo

3. Twitter/ X

Twitter/X Logo

Excellent for sharing quick updates, engaging in conversations, and promoting your YouTube content.

4. Facebook

A wide-reaching platform for various types of content, from live videos to longer posts.

Facebook Logo

5. Twitch

Twitch Logo

If you’re into gaming or live streaming, Twitch can be an excellent platform to connect with a gaming-focused audience.

Creating Platform-Specific Content

1. Understand the Audience

Each platform has its own vibe and audience expectations. Study what works and create content that fits.

2. Tailor Content Length

Different platforms have different ideal video lengths. TikTok prefers short, snappy clips, while Facebook can accommodate longer videos.

3. Hashtags and Keywords

Utilize platform-specific keywords and hashtags to improve discoverability.

Cross-Promotion and Linking

1. Share Highlights

Tease your YouTube content on other platforms by sharing highlights or short clips.

2. Promote Exclusive Content

Entice your audience by offering exclusive content on specific platforms.

3. Include Links*

Don’t forget to include links to your YouTube channel and other social media profiles in your bio or descriptions.

Engagement and Consistency

1. Interact with Your Audience

Engage with comments, messages, and mentions across all platforms.

2. Maintain a Posting Schedule

Consistency is key. Post regularly on your chosen platforms to keep your audience engaged.

Conclusion: A Multifaceted Presence

Expanding beyond YouTube can open up exciting opportunities for growth and audience diversification. Remember, each platform has its unique rules and quirks, so adapt your content accordingly. Ultimately, it’s about bringing your creative flair to new stages, connecting with fresh faces, and taking your content to new heights.

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About the author

Róisín has been playing games for as long as she can remember. Focusing on FPS games, Róisín is our resident Call of Duty nerd.

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