YouTube Shorts: Leveraging the Feature

02 September 2023

Published: 2nd September 4:22AM

YouTube Shorts: Leveraging the New Feature to Attract Subscribers

Alright, YouTube enthusiasts, gather round because we’re about to delve into the latest buzz in the world of online video – YouTube Shorts! This feature is taking the platform by storm, and if you’re looking to up your subscriber game, you’re in the right place. In this article, we’ll break down what YouTube Shorts is all about and how you can use it to attract a legion of new subscribers to your channel.

What Are YouTube Shorts, Anyway?

First things first, let’s clear up the mystery of YouTube Shorts. Think of them as bite-sized videos, usually under 60 seconds, designed for quick and engaging content consumption. They show up on the YouTube Shorts shelf, on the homepage, and even in the Shorts player. Yep, it’s all about that vertical video goodness, perfect for our speedy-scrolling age.

Why Should You Care About YouTube Shorts?

Now, you might be thinking, “Why should I bother with these short videos when I’ve got my regular content to manage?” Great question! Here’s why:

Tapping into Trends

YouTube Shorts are like trend magnets. They’re a superb way to jump on the latest challenges, memes, and trends. Get creative, put your spin on things, and watch those views (and subscribers) roll in.

Audience Engagement

Shorts are snappy and can keep your audience engaged between longer videos. This means more views, likes, and – you guessed it – subscribers.

Creating Killer Shorts

Time to roll up those sleeves and get to work. Creating Shorts is easy, but doing it well takes a bit of finesse. Here’s how:

Hook ‘Em in the First Few Seconds

With Shorts, you’ve got mere seconds to grab your viewers’ attention. Start with a bang, whether it’s a catchy phrase, an intriguing visual, or a burst of excitement.

Keep It Simple

Shorts are all about simplicity. Focus on one idea or theme, and keep it concise. Remember, you’ve got a tight time limit.

Engage with Viewers

Ask questions, encourage comments, and create interaction. Engaged viewers are more likely to hit that subscribe button.

Promoting Your Shorts

Making Shorts is one thing; getting them in front of the right eyes is another. Here’s how to do it:

Use Hashtags

Hashtags are your friend. Add relevant ones to your video description to increase discoverability.

Share on Social Media

Don’t forget your other social platforms. Share your Shorts on Twitter, Facebook, Instagram – wherever your audience hangs out.

Social Media

Collaborate and Participate

Collaborate with other YouTubers making Shorts, and participate in challenges. This exposes your content to new audiences.

Analyse and Adjust

Last but not least, keep an eye on your Shorts’ performance. Use YouTube Analytics to see what’s working and what’s not. Adjust your strategy based on the data.

In Conclusion

YouTube Shorts are your secret weapon for attracting subscribers. They’re quick, engaging, and perfect for staying on top of trends. So, roll out those creative ideas, keep it snappy, and watch your subscriber count soar. Happy Short-making, YouTubers!

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About the author

Róisín has been playing games for as long as she can remember. Focusing on FPS games, Róisín is our resident Call of Duty nerd.

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